There is a vibrant tradition of giving among Latinos in the United States, but the philanthropic and nonprofit communities have not been able to engage Latinos successfully. With a buying power of $1.4 trillion dollars, the potential for investment and impact is huge; however, given the current political climate, Latino civic engagement is on the decline, while distrust in institutions is growing. A less engaged Latino community will only lead to a further decline in giving. So, how do we change the story? How do we engage Latinos across the country both civically and philanthropically? How do we tap into that enormous potential?
In this video, Ana Marie Argilagos, President & CEO of Hispanics In Philanthropy, and Jose Calderon, President of Hispanic Federation, explain why civic engagement and Latino giving are positively correlated, and the potential that this has for creating a virtuous circle of giving. They also talk about the changing landscape for Latino philanthropy and the rise of giving circles. Finally, they delve into strategies for how to successfully engage Latinos as philanthropists in your local community.
Outcomes: After watching this video you should be able to:
- Explain the importance of and the relationship between civic engagement and giving in the Latino community;
- Identify trends from the new landscape of Latino giving to build your engagement plan;
- Apply strategies and tools to engage Latino philanthropists in your mission.